Coming Up: OH!Tourism Summit | "Small Towns – Big Stories"

“Small Towns – Big Stories” Key Theme for OHTO’s 6th Annual Tourism Conference

Registration for Ontario’s Highlands Tourism Organization’s (OHTO) annual tourism conference & AGM, OH!Tourism Summit, is officially open, and you’re invited! This year’s event will be held October 24-25 in Perth at Code’s Mill on the Park and Best Western Plus Perth.

This year's two-day conference will explore the theme of "Small Towns – Big Stories: Using Content to Generate Visitor Engagement in Ontario’s Highlands,” and will delve into how we can uncover the storyteller inside all of us to cut through advertising clutter, engage audiences, and inspire visitation.

Join fellow tourism industry movers and shakers from across Ontario’s Highlands’ for two days filled with thought provoking and engaging programming designed to support OHTO’s innovative content marketing strategy for promotion of the rural region.

The lineup for OH!Tourism Summit is stellar, being headlined by not one, but two, inspiring keynote addresses. On the first day, High Performance Specialist, Yvonne Camus, will share her experience achieving success in the most unlikely of environments. Delegates will take a look into the leadership, tenacity, and collaboration that drove an average businesswoman and mom to outperform US Navy Seals in the popular TV program Eco-Challenge by television icon Mark Burnett.

Day Two will kick off with a presentation by Jeffrey Davis, a thought leader in the field of creativity and productivity. Author of a pioneering book on writing and the creative process, and a veteran strategist, Davis will share insight about branding and how strategic branding can help to attract more customers and create a community of raving fans.

Workshops will be delivered by marketing experts and tourism leaders, such as Shopify and Search Engine People, and feature topics such as how to develop stories and generate engaging content, capturing and sharing images more effectively through your smartphone, and improving your digital marketing in just 20 minutes a day.

If esteemed keynote speakers, industry leading workshop hosts, and a trailblazing approach to marketing isn’t enough, OH!Tourism Summit will also be providing plenty of networking opportunities. Networking breaks are interspersed throughout the daily programming and delegates will also have the opportunity to mingle, kick back and experience a taste of the rural roots lifestyle enjoyed across the region during the Tastes of Lanark County
evening event.

#OHSUM2016 is being held in partnership with Lanark County, Valley Heartland Community Futures Development Corporation, and Lanark County Tourism Association. Complete conference details can be found on the event website and registration is being offered at an early bird rate of $85.40+HST if you register on or before September 30, 2016.